Digital platforms and ecosystems have become integral components of modern business landscapes, fundamentally altering the way companies operate, interact with customers, and create value.

What is Digital Platforms?

A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate. Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.

What is an Ecosystems?

Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem’s overall value creation. For instance, Apple’s ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.

What you’ll learn

You will learn in the end of this course:

• Nature and problems of platform business
• Building of platform
• Developing of platform
• Partnership with platforms
• Selling on the platform

Course Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Who this course is for

• No special requirements. Course for students who want to develop knowledge in business and management

• Digital Platforms: A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate. Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.

• Ecosystems: Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem’s overall value creation. For instance, Apple’s ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.

• Importance for Companies and Managers: Market Expansion: Digital platforms and ecosystems offer companies unparalleled opportunities to reach global markets and engage with diverse customer segments. Innovation: They foster innovation by providing a fertile ground for experimentation, co-creation, and the rapid deployment of new products and services. Customer Engagement: These platforms enable companies to gather vast amounts of data on customer behavior, preferences, and feedback, allowing for more personalized and targeted marketing strategies. Efficiency: By leveraging digital platforms, companies can streamline operations, automate processes, and reduce costs. Competitive Advantage: Understanding and harnessing digital platforms and ecosystems can confer a significant competitive advantage, enabling companies to stay ahead of rivals in a rapidly evolving marketplace.

Join this course

This course was created by the MTF Institute of Management, Technology and Finance. This class has 11,614 students and 16 lectures almost 3 hours. You can access it on mobile and TV for a lifetime.

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